Targeted Email Marketing

So you've collected a bunch of customer email addresses. Now what? Email marketing is a very effective way to increase your sales conversion rates, generate repeat customers, promote complimentary offerings and services, learn more about your customers and drive users to make offline bookings and purchases. Another great benefit of email marketing is that it is highly measurable. We'll help you develop email marketing campaigns for your hospitality business that are focused on boosting revenue and maximizing your return on investment.

Key benefits of email marketing:

1. Increase sales conversion rates: research indicates that it takes the average shopper up to nine visits before they make a purchase decision. Meaning, every effective sales process requires an element of repetition. We can help you with a hotel email marketing strategy designed to provide the repetition necessary to generate sales and bookings for your hospitality business.

2. Generate repeat customers: it is up to ten times more expensive to acquire a new customer than to sell to an existing one. Keeping in touch with your customers on a regular basis via email will increase the frequency of repeat bookings from your existing customers.

3. Promote complimentary offerings and services: food and beverage often accounts for 40% of a hotel's revenue. So why not use a reservation confirmation email to promote deals at your restaurant/bar? Or how about spa packages? Email is great for up/cross selling.

4. Measure your results: you can easily measure the results of your hotel email marketing promotions. We'll integrate Google™ Analytics into your email campaigns so that when you send an email out you'll be able to see who clicks through the promotions and who actually books.

5. Learn more about your customers: you will be able to see who clicks through your email promotions, gaining valuable insight into customer preferences. We'll help you adjust your future hotel email marketing campaigns to target the right customers with the right promotions.

6. Drive users to make offline bookings and purchases: surprisingly, email marketing often leads to offline bookings and purchases for hospitality businesses. In one survey, 59% of email users said that they made a purchase offline after receiving an email promotion.