eHospitalityMarketing Blog

Given the economic downturn, marketing dollars are more precious than ever.  You want to be able to precisely measure the results of your Internet marketing campaigns, not throw darts.  So how can you do it?  Large hospitality companies can buy expensive Web analytics data from providers such as Omniture® or invest massive resources into developing their own proprietary Web analytics systems. That’s the bad news. The good news is that small and mid size hospitality businesses can use Google™ Analytics, a powerful and sophisticated Web analytics tool that has all the same features you would expect from a high-end offering. Best of all, Google™ Analytics is free and easy to use. A Google™ Analytics consultant (yes, like us!) can set you up on the system, train you and get you started on analyzing the effectiveness of your website, email marketing, banner advertising, organic search and paid search (PPC) campaigns.

The Top 4 Reasons You Should Use Google™ Analytics:

1. Learn more about your customers and their preferences: with Google™ Analytics you can find out who visits your website, clicks on your sponsored links ads and looks at your email promotions. Also, how long they look, where they are and whether they click through and book.

2. Experiment with your website design and copy, measure the results: when you make changes to your website such as different layouts, colors, images and copy you can see if the changes increase traffic and bookings or not. Same with your emails and ads.

3. Easily measure your paid search ROI: Google™ Analytics is integrated with Google™ AdWords. This means that it calculates ROI metrics from automatically imported cost and keyword tracking data. Make changes to your PPC strategy and instantly see if they boost ROI.

4. Boost revenue and ROI by targeting the right customers with the right message: for example, see what types of customers click through your email promotions and book. By making smart decisions and changes based on real data, your revenue and ROI will increase.

For more information, take a look at the benefits of Google™ Analytics and our services.

This entry was posted on Thursday, March 26th, 2009 at 4:12 pm and is filed under Hospitality Internet Marketing, Internet Marketing Strategy, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.