San Diego, California, June 8, 2009 — eHospitalityMarketing’s CEO Scott Lavelle taught a class on Internet marketing strategies and best practices at the UC San Diego Rady School of Management on June 1, 2009. Scott provided an overview of the latest and greatest Internet marketing strategies with an emphasis on ROI. Given the audience (first and second year MBA students), the talk focused on implications for managerial decision-making, not implementation (e.g. “how-to guide for SEO).
The class covered topics such as Search Engine Optimization (SEO), Pay Per Click (PPC) advertising management, post-click marketing strategies including pre-conversion segmentation landing pages and the conversion funnel, email marketing (including strategies for improving ROI such as welcome programs) and Social Media Marketing (SMM)
The class was well received. For additional information or to book Scott for a speaking or teaching engagement, please send an email to press@ehospitalitymarketing.com.
About eHospitalityMarketing:
eHospitalityMarketing provides Internet marketing services and strategic consulting for small to medium size hospitality companies.
Public Relations
eHospitalityMarketing
(800) 557-9047
press@ehospitalitymarketing.com
www.ehospitalitymarketing.com
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